Inspired by the trench coat and its heritage of British design and craftsmanship, My Burberry captures the fragrance of a London garden after the rain. My Burberry takes its name from the affectionate way in which people refer to their Burberry trench coat. A timeless classic – the scent is the ultimate expression of the brand’s past and future.
THE FRAGRANCE
Created by Chief Creative and Chief Executive Officer, Christopher Bailey,working in collaboration with renowned perfumer Francis Kurkdjian, My Burberry is a grand floral fragrance with an unexpected edge; the scent is confident and beautifully elegant, yet understated in a typically British way.
Top notes of sweet pea and bergamot fuse with a heart of geranium, golden quince and freesia, rounded out with the base of notes of rain-tipped damask and centifolia roses and patchouli.
THE BOTTLE
The glass bottle and overall design reflect the details of the Burberry trench coat: a bold horn-finish cap echoes its distinctive buttons and the hand-tied knot in English-woven gabardine, honouring the fabric invented by Thomas Burberry over 100 years ago. The bottle is presented in a trench-coloured box. The gold lined interior is embossed with the iconic Burberry check design.
THE CAMPAIGN
My Burberry launches with a campaign featuring Kate Moss and Cara Delevingne, shot together for the first time by photographer Mario Testino, under the creative direction of Chief Creative and Chief Executive Officer, Christopher Bailey. Wearing the Sandringham trench coat, Kate and Cara, British icons at the heart of the Burberry family, effortlessly personify the sense of individuality, optimism and legacy as encapsulated in My Burberry.
THE COLLECTION
My Burberry Eau de Parfum 90ml, 50ml, 30ml
My Burberry Moisturising Body Mist 100ml
My Burberry Fresh Deodorant 100ml
